The Society for Internet Advancement is a not-for-profit organization comprised of people with a genuine interest in advancing the Internet as a daily tool to make life better for society. The mission of the Society for Internet Advancement is:

1. To develop better public understanding and appreciation of the Internet.

2. To foster study, research, and discourse concerning the Internet.

3. To develop sound thinking concerning Internet marketing and more exact knowledge and definition of Internet marketing principles.

4. To assist the professional development of the SIA members.

5. To encourage and uphold sound, honest practices, and to keep Internet marketing on a high ethical plane.

The Society for Internet Advancement's Executive Board is committed to serving the needs of the Internet community through the implementation of the SIA mission.