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Wrapper,
Inc. manufactures and markets high fashion womens' clothing
through several major retail chains and through a number of private
labels.
Objective
Though they had previously ventured onto the Web with a "calling
card" site, Wrapper wanted a complete redesign to become both a
new marketing channel and an online store. They needed a showpiece
site to communicate the energy and style of their clothing, while
still incorporating e-commerce to expand their reach.
Solutions
TechnoInteractive created a stylish, fully animated Flash intro
that downloads immediately, draws users into the site, and ties
the client's existing logo into the high fashion theme. The interactivity
continues into a Flash home page, which incorporates animated navigation
to link directly into database driven, secure e-commerce. Users
can then view their selections online, select color, size and quantity,
mix and match coordinates, and complete their order directly from
a secure server. TechnoInteractive incorporated Transact software
and utilized active server pages to achieve our clients goal.
www.wrapper.com
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