American Racing is one of the largest manufacturers of custom wheels for all types of vehicles. They are factory suppliers to General Motors and Chrysler.

Objective
Redesign the Website to increase brand awareness to consumers while providing technical information to 16,000+ distributors/dealers around the globe. The Website also had to be interactive and provide valuable information to attract repeat visits.

Solutions
Database: The home page displays a vehicle that is pulled from a database to appeal to wide range of visitors. Major sections of the site include a dealer locator that displays the dealer closest to you based on your Zip Code. All data that is collected in forms or e-mail is stored in a database that can be accessed at a later date by marketing and sales teams.

Shockwave
Users with a Shockwave plug-in see a marketing advertisement that describes the broad range of American Racing products. The New Products section introduction uses Flash animation to entertain visitors in this area.

Java
The Wheel Match section lets users see what their favorite American Racing wheels will look like installed on their vehicle. The user selects his or her vehicle, and only the wheels that fit are displayed. The user then selects a wheel to instantly see what it looks like installed.

E-Commerce
The Website currently uses a database to capture information and allow a vendor to connect via FTP and transfer the database to Microsoft Merchant for order processing.

www.americanracing.com